DBS Bank : Changing the Way We Hire, Work and Deliver Digital Experiences to Our Customers
DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Our aim is to become The Asian Bank of Choice for the new Asia. We believe that banks tomorrow will look fundamentally different from banks today. Thats why we have spent the past 3 years deeply immersed in the digital agenda, whether it is changing the culture and mindsets of our people, re-architecting our technology infrastructure, or leveraging Big Data, biometrics and AI to make banking simple and seamless for customers. The approach involves: i) embarking on a digital transformation programme (leveraging technology to acquire new customers, simplify the way DBS customers transact with the bank and increase customers digital engagements with the bank); ii) reimagining customer and employee experiences; and iii) creating a start-up culture.
Siew Choo Soh
Managing Director, Group Head of Consumer Banking and Big Data/AI Technology, DBS Bank Ltd